Special Package

Using your packaging as a form of marketing, sometimes called ‘Packvertising’ is a crucial, and often overlooked part of the box design. In a well-thought definition, provided by O’Reilly, you find that: “Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.” To put that into a simpler form: Your packaging is an element of your marketing strategy. It needs to:

• Appeal to a well-defined buyer persona
• Promote your product’s unique selling point
• Communicate your brand’s identity