Special Package
Description
Using your packaging as a form of marketing, sometimes called ‘Packvertising’ is a crucial, and often overlooked part of the box design.
In a well-thought definition, provided by O’Reilly, you find that:
“Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.”
To put that into a simpler form:
Your packaging is an element of your marketing strategy.
It needs to:
- Appeal to a well-defined buyer persona
- Promote your product’s unique selling point
- Communicate your brand’s identity
Ask for more information now:
alephprint@aleph.com.lb